Black Friday Shoe Shopping Guide 2023

Have you seen those Christmas lights already up in the big box stores? For those still choosing a Halloween costume and grabbing last-minute school supplies, it’s hard to imagine the holidays are here already. The trend of the holiday shopping season starting early is one experts are predicting is here to stay. Take Black Friday — what used to be a one-day sprint now has transformed into a month-long marathon, or longer. Though the official day-of Black Friday is November 24, 2023 (the day after Thanksgiving), this year the biggest holiday shopping event is starting early again. 

A longer holiday saving season

Early is our new norm when it comes to Black Friday shopping for holiday deals. But how early? Unlike last year when retailers held off on the big deals, we see retailers beginning even sooner this season. The holiday shopping trend for 2023 is expected to be spread over a longer time period, giving shoppers more opportunities to save. Staggering purchases rather than trying to get it all in at once makes it easier for families to budget their holiday spending.

What are holiday shoppers looking for in 2023?

Experts predict an extended holiday season with deals coming sooner and lasting longer. Shoppers want the same things people usually want from a good retail experience. Shoppers are searching for good brands at the best prices, but they also want a smooth shopping experience. Deal-hunters prefer seamless integration between in-store and online shopping. Flexible shipping is of particular importance. At Shoe Sensation we offer the convenience of direct shipping or in-store and curbside pick-up if you choose. 

Good Value

Today’s shoppers are savvy. People understand that value is more than price. Buying footwear from brands you trust means you can count on lasting quality. Shop smart this holiday and you’ll find plenty of good deals. Then you can relax and focus on the fun, family and friendship of the season.

HOW TO WIN BLACK FRIDAY 2023

First Come, First Save

Holiday deal shoppers will notice many brands kicking things off early this go-round. Because this is sooner than ever, here's a pro-tip from the experts: when you see an early deal on something you want, go ahead and scoop it up. Unlike Black Friday shopping frenzies of the past, promos are likely to change as things move along. If that is the specific item you’re looking for, get it now. Watch for other deals as the holiday gets closer.

Deals, Deals, Everywhere

While electronics were the original dominators of Black Friday deals, now you can shop for sales on running shoes, winter boots, athletic apparel, duffle bags, sackpacks, socks, and headbands as perfect holiday presents. In 2023, this means you could actually get all your holiday shopping done with Black Friday deals before Thanksgiving even begins!

You've Got Mail

Make sure you're an email and text subscriber to your favorite brands. Be the first to be alerted to the start of sales as well as last-day reminders. When popular colors, styles, and sizes go fast, this can be an essential tool in securing the perfect-fitting gift. Some specials are only offered as a perk through direct communication with subscribers, so it pays to be in the know. Remember to stay social! Your favorites are posting sales on Facebook, Twitter, and Instagram. 

Text “Join” to 88434 to sign up for Shoe Sensation mobile alerts, subscribe to our VIP Shoe Sensation email, and follow @ShoeSensation.

The New Doorbuster

Once a term to indicate a special deal that only lasted a few short hours and typically opened a store before normal operating times, now a "doorbuster" deal can mean almost any short-term offer on a specific style or category and can begin as early as the month beforehand. While some customers may miss the “fun” of camping out on the sidewalk in the wee morning hours in front of a favorite retailer for its doorbusters, now you won’t have to risk life and limb in a sale stampede.  

Cyber & Curbside Continue

You also won’t have to claim position to snag the Black Friday sales in person in 2023 because all trends show a continued surge in online holiday shopping. That also means if there's something you cyber-spot at a price you can't pass up, add it to your online cart ASAP. And if you miss a shipping deadline, FREE curbside pickup takes care of that. This service has been perfected over the past couple years, and continues as a preferred shopper service. 

Gift Cards Keep on Giving

Gift cards top the popularity charts again in 2023. What can beat the perfection of a no-size-needed present? As a physical card received by mail or a digital gift delivered to an email inbox, they're still making the list of top stocking stuffers this season. Another bonus is that gift cards are available well after Black Friday throughout the gift-giving season.

Klarna, Don’t Sweat It

With the economic forecast in flux, you can still shop the Black Friday holiday deals and save. Shoe Sensation has teamed up with Klarna, giving you the option to shop now and pay later for your purchase in 4 interest-free payments, so you can spread the cost of your purchase over time. Learn more about how to use Klarna for your Shoe Sensation holiday purchases online or in stores. 

We look forward to your business this Holiday Season. Shop in-store or online and save big. Have a wonderful Thanksgiving, Black Friday, Christmas, and New Years.